Privacy policy
# Privacy Policy
**Company:** PA ECOM SOLUTIONS LLC (doing business as "Lyra Hair")
**Address:** 7901 4th St N, Suite 300, St. Petersburg, FL 33702, United States
**Website:** https://lyrahair.com
**Customer Support Email:** contact@lyrahair.com
**Effective Date:** May 12, 2026
**Last Updated:** May 12, 2026
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## 1. Introduction
PA ECOM SOLUTIONS LLC ("Lyra Hair," "we," "us," or "our") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard the information you provide when you visit lyrahair.com (the "Site") or purchase our products.
By accessing or using the Site, you agree to the terms of this Privacy Policy.
## 2. Information We Collect
### a) Information You Provide Directly
- Full name
- Billing and shipping address
- Email address
- Telephone number
- Payment information (credit/debit card number, expiration date, security code) — processed securely by our payment processors; we do not store full card numbers on our servers
- Account credentials (if you create an account)
- Order history and product preferences
- Communications you send to us (customer service inquiries, reviews, survey responses)
### b) Information Collected Automatically
- IP address
- Browser type and version
- Device identifiers, operating system, and screen resolution
- Pages visited, time spent on pages, click data, referring URLs
- Cookies, pixel tags, web beacons, and similar tracking technologies
### c) Information From Third Parties
- Information from social media platforms when you interact with our pages
- Information from advertising and analytics partners (e.g., Meta, Google, TikTok)
- Information from payment processors and shipping carriers
## 3. How We Use Your Information
We use the information collected to:
- Process, fulfill, and ship your orders
- Communicate with you about your order, account, or customer service requests
- Send transactional emails (order confirmations, shipping notifications, return updates)
- Send marketing emails and promotional offers (only with your consent; you may unsubscribe at any time)
- Detect and prevent fraud, chargebacks, and unauthorized transactions
- Improve our website, products, and customer experience
- Comply with legal obligations and enforce our Terms of Service
- Personalize your shopping experience and serve relevant advertising
## 4. Legal Basis for Processing (GDPR / UK GDPR)
Where applicable, we process personal data on the following legal bases: (i) performance of a contract, (ii) compliance with legal obligations, (iii) our legitimate interests (e.g., fraud prevention, business operations), and (iv) your consent.
## 5. How We Share Your Information
We do not sell your personal information. We share information only with:
- **Service providers and processors:** Shopify (e-commerce platform), payment processors (Shopify Payments, PayPal, Stripe), shipping carriers (USPS, UPS, FedEx, DHL), email marketing platforms (Klaviyo, Mailchimp), customer support tools, and analytics providers (Google Analytics, Meta Pixel, TikTok Pixel).
- **Legal authorities:** when required by law, subpoena, court order, or to protect our rights, property, or safety.
- **Business transfers:** in the event of a merger, acquisition, restructuring, or sale of assets.
- **With your consent:** in any other case where you have explicitly authorized us to share information.
## 6. Cookies and Tracking Technologies
We use cookies and similar technologies to operate and improve the Site. You can manage cookies through your browser settings or our cookie consent banner. Categories include:
- **Strictly necessary cookies** (cart, checkout, authentication)
- **Performance cookies** (analytics)
- **Functional cookies** (preferences, language)
- **Targeting/advertising cookies** (retargeting, conversion tracking)
## 7. Data Retention
We retain personal data for as long as necessary to fulfill the purposes outlined in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Typically, order records are retained for at least 7 years for tax and accounting purposes.
## 8. Your Rights
**For California Residents (CCPA/CPRA):** You have the right to (i) know what personal information we collect, use, disclose, and sell; (ii) request deletion of your personal information; (iii) opt out of the "sale" or "sharing" of personal information; (iv) correct inaccurate information; (v) limit the use of sensitive personal information; and (vi) be free from discrimination for exercising these rights. To exercise your rights, contact contact@lyrahair.com.
**For EU/UK Residents (GDPR / UK GDPR):** You have the right to access, rectify, erase, restrict, port, or object to the processing of your personal data, and to withdraw consent at any time. You may also lodge a complaint with your local data protection authority.
**For All Customers:** You may update, correct, or delete your account information by logging into your account or by contacting us at contact@lyrahair.com.
## 9. Children's Privacy
Our Site is not directed to children under 13 years of age (or 16 in certain jurisdictions). We do not knowingly collect personal information from children. If we become aware that a child has provided us with personal data, we will delete it promptly.
## 10. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information. All payment transactions are encrypted using SSL/TLS technology and processed by PCI-DSS compliant providers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
## 11. International Data Transfers
Your data may be processed and stored in the United States and other jurisdictions. By using the Site, you consent to such transfers. Where applicable, we rely on Standard Contractual Clauses or equivalent safeguards.
## 12. Third-Party Links
Our Site may contain links to third-party websites. We are not responsible for their privacy practices and encourage you to review their policies.
## 13. Changes to this Privacy Policy
We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last Updated" date and will be effective as soon as it is accessible.
## 14. Contact Us
For privacy-related questions or requests, contact:
**PA ECOM SOLUTIONS LLC**
7901 4th St N, Suite 300, St. Petersburg, FL 33702, USA
Email: contact@lyrahair.com