Brushless motor. Studio power.
A 1600W brushless motor delivers professional airflow at half the size — and half the noise. You'll feel the difference the first time you turn it on.
1600W
Studio power
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Crafted for every strand
Salon-grade power
Engineered with intention
2-year warranty
Free US shipping over $75
Crafted for every strand
Salon-grade power
Engineered with intention
2-year warranty
Free US shipping over $75
Crafted for every strand
Salon-grade power
Engineered with intention
2-year warranty
Free US shipping over $75
Crafted for every strand
Salon-grade power
Engineered with intention
2-year warranty
Free US shipping over $75
Crafted for every strand
Salon-grade power
Engineered with intention
2-year warranty
Free US shipping over $75
Crafted for every strand
Salon-grade power
Engineered with intention
2-year warranty
Free US shipping over $75
02 / Shop the collection
View all →
Tools for every kind of hair.
03 / Our hero
Meet the Aura Dryer.
Salon power. At-home rituals.
Our flagship hair dryer pairs a 1600W brushless motor with intelligent heat regulation and ionic technology that seals the cuticle. It's what happens when professional engineering meets intuitive design.
- ✦ 1600W brushless motor — studio-grade airflow
- ✦ Intelligent heat control protects every strand
- ✦ Ionic technology seals shine into the cuticle
- ✦ 2-year warranty included with every purchase
Engineered to honor every strand.
Intelligent heat. Protected strands.
Smart sensors regulate temperature 1000 times per minute, preventing the heat spikes that fray your cuticle. Style every day without the damage.
1000×
Per minute
Ionic shine, sealed in.
Negative ions break down water faster while sealing the cuticle. The result: glossier, smoother, frizz-free hair without the heat damage.
60M
Ions per second
Built on precision.
1600W
Brushless motor
Studio-grade airflow in a tool that fits your hand.
1000×
Heat regulation
Smart sensors prevent damage every single minute.
2 YR
Warranty
We build it to last. We back it with our name.
12K+
5-star reviews
From customers who never want to go back.
06 / Loved by 12,000+
My hair has never looked this healthy. The shine is unreal — I've stopped using my old dryer entirely.